The A to Z of Blogging.

Monday, 23 March 2015


I use Google Analytics to help work out what topics are popular, where my traffic comes from, Keyword searches, along with many other things. It's a free statistics tool which you can apply to your blog. Blogger stats aren't always accurate so it's good to have this in bedded in my blog in order to get correct readings of my stats.  Read this handy article on how to get started

Even though for the majority of us our blogs are our hobby, it can still get pretty stressful at times. It's okay to take a break from the blogging world, maybe even social media in general. Use that time to relax & recharge. 

I always stand by the saying, if someone has taken the time to write a post, it's nice to pay them back with a comment. We all love to get the notifications informing us of a comment on our newest post. It's a nice feeling. Not only are comments a great way to interact with your readers, you interact with the whole blogging community. It's something I think people are getting a bit slack on recently. We need to up our commenting game! 

First impressions count with blogging. If you have a good design then people are more likely to stay on your blog and continue to have a browse through your posts and various pages. You can do this yourself by learning html code, pay someone else to custom design something for you (like I have done in the past with Gillian) or even look for a premade layout on sites like Etsy. A nice clear, well laid out design can really help boost your blog. 

The list could be endless in regards to the equipment you could use to help your blogging. Don't worry if you don't have the most up to date DSLR.. It doesn't matter if you rely on the natural light rather than a couple of softboxes or a ring light. Use the equipment that works for you and you can afford. With any Camera get to grip with the settings. Posts by other bloggers like this one are really helpful.

Whether it be general constructive, positive or perhaps even negative feedback. Take note of it and see if you can use it to your advantage. Hopefully there is less of the negativity floating about but something as simple as 'I don't like her blog she posts too much about high end products' could be used in a positive way. Take it on board and vary your content so you cater for people in various financial situations. Not everyone can drop ££ on a pricey lip balm!

Set yourself goals. Even if they are mini ones for the day, for example ' Write two blog posts & take the accompanying photographs". Having goals keeps you on track. 

Not a necessity but it's handy if you know a little bit of HTML. You just need to hit up the google search bar and you will be faced with a multitude of different articles and posts with step by step guides for HTML. It takes some time to get your head around it all, but once you have some basic knowledge you can apply it to your blog.

With so many blogs in the blogsphere it's hard to stand out from the crowd. You just have to remember to stay true to yourself and try to throw some individuality into your blog and content.
You don't have to blog about the same thing everyone else does. A post that is a little different to the norm will stand out much more than the rest on my bloglovin' feed. 

Running a blog means you'll learn new skills and essentially become a jack of all trades. Even more so if you venture into Youtube alongside your blog. We write content, Take photographs, Edit photographs. Film, Edit videos, Socialize, Promote, the list is endless. A lot of those points require a bit of research, trial and error before you get it all right. You will learn new skills (which is never a bad thing!) which will apply to both your blog and maybe even life outside it. 

There will be times when you feel a bit disheartened with your blog. We've all gone through it at some point. You just have to remember if it's something you are really passionate about it then keep at it and power through.  Of course you may get to a point where you feel your run as a blogger has come to an end, in which case revert back to letter B and take a break. Re-evaluate and see where you want to head from there. 

Whether it be how you photograph something, a post topic or maybe blogging in general you've got to love what you are doing or else it can get you down and you will end up hating it. When it comes to content for your blog, if you aren't feeling it it will show through your writing. You might just be sick of writing about beauty and want to focus more on travel. Do it, if it's what you enjoy and want to write about then go ahead and make that change. You've got to love the content you are creating. 

 These tags are embedded into the  HTML code of your blog. These cannot be seen to your blog readers but are read by search engines, Like Google, Bing, Yahoo etc. By using Keywords in your meta tags you can ensure that  when someone searches for something in particular your blog will be one of the many that pop up. An example for key words would be 'Beauty Blog', 'UK Based', 'Reviews'. Include these in your HTML coding to ensure you are using the search engines to their potential. Find out how to add keywords into your html here

They crop up all over the place when when you blog. Whether it be follower count, your page views, how much something costs or how many comments a post received. At the end of the day try not to worry about the numbers. You blog because you enjoy it! I won't lie I love getting the notification from bloglovin' informing me someone new has followed my blog. However it's not the end if your follower count stays a bit static for a while, or your views fluctuate a bit. There is no point getting yourself worked up about numbers. 

Try and keep organised. Use apps like Evernote on your phone for lists on the go. Make use of the scheduling option on blogger if you have a bunch of posts written in advance. Heck, surround yourself with a load of pretty notebooks if it means you have some structure to the way you blog. We all know us bloggers cant resist a bit of pretty stationary! 

I hold my hands up and admit I sometimes forget this, so I am guilty of it. It is a good idea to check through your post before you hit that publish or schedule button. You may have some really silly spelling mistakes in there, or even linked the incorrect product. 

Ask questions. As bloggers we are a community, use that to help you blog. Want to know how someone gets a certain effect on their photos? Send them a tweet and ask. Unsure about a blog post you have just composed?  Send the preview to a blogger pal & ask for their thoughts. If you don't ask you will never know the answer! 

Part of blogging is about building relationships with a mix of people. If you have agreed on a date for a post to go live stick to it. If there is a problem, let the PR know. You want to keep a good relationship with PR's and marketing teams in order to secure future collaborations. Keep on top of your correspondence. Building relationships with other bloggers is key too. Remember to comment on each other blogs, be supportive of one another. I've made some great friends through blogging, one of the few perks of having a blog. 

I touched on this briefly before but scheduling is your friend if other life commitments take priority over blogging. Like I said the scheduling option on blogger is great for planning posts in advance. Along with using something like Tweetdeck or Hootsuite to plan your tweets/posts to your blogs facebook page. It's amazing how much of a weight is lifted off your shoulders when you know posts are scheduled and ready to go. 

Personally I feel it's good to be completely honest on your blog to gain the trust of your readers.
This can apply to a number of different aspects of blogging from disclosures for content and products, to gaining the trust of brands you work with or PR's you email. Once that trust is there it can open the door to many opportunities. 

Remember back in the day when you created your first email address & it was mega cringey? (Guilty "Kute and Kuddly") You don't want that to happen with your blog URL. Keep it relevant, keep it simple if you can. It doesn't cost the earth to nab yourself a .com/.net/ URL. Use sites like GoDaddy to find something that suits you. - Obviously if you want to keep the then that is also fine! 

As a blogger no matter what your niche is, you will have ideas floating around your head ALL THE TIME. It's no good having those ideas just in your head. Visualize and plan them. Buy yourself a specific 'Blogging Notebook' and write those ideas down. I personally find it much easier to plan when I've got a visual.

A lot of time and effort goes into running a blog so be sure to have a manageable work load. Especially as it is a hobby (for most) at the end of the day & you don't want to get yourself stressed. Know when to say no to certain opportunities if you already have too much on your plate. Prioritize and plan your current bulk of things to do before adding even more into the mix.

xoxo Gossip Girl? - (Give me some slack it's hard to think of something for the letter X!)

It seems the natural progression for some bloggers is to start a Youtube channel. I've seen many bloggers succeed in doing so. If it's something you've thought about doing then go for it. There's a whole new audience out there ready to hit that subscribe button. Youtube is a good way to gain new traffic and readers to your blog. Quite often when I find a new Youtuber I have a look to see if they run a blog too! 

(catch some) ZZZZ
A bit of a random one, but I am probably not alone when I say I have stayed up late in order to get a blog post finished. Sometimes you can have a bit of bloggers block, or a particular task is getting you a bit stressed out. Stop what you are doing, Go to bed and sleep on it. Chances are you will wake up the following morning refreshed and ready to finish that post! 

Much Love,


  1. Great post! Loving what you do is such an important one but all of these are spot on (loved letter X - I'm currently addicted to Gossip Girl) xx

    Ioanna |

  2. Hi Leanne,
    Thank you for this post. I have recently started blogging myself (last week) and I find such posts really helpful. There's still so much for me to learn I find it overwhelming at times, but I will persevere. I have been thinking of starting my blog for over a year now and I won't stop just because I don't know html code or find it really difficult to take photos because the weather is anything but sunny these past few months and I cannot afford to buy lighting at the moment. It's the first time I'm commenting, but I love your blog.

  3. Such a useful concise post - I definitely agree with the design point, aesthetics are really important x

    Heather | Of Beauty & Nothingness x

  4. Hey Leanne!

    Lots of effort into this post.
    What I find frustrating is the lack of interaction from my 'followers'. These comments are really needed, if anything as evidence (to the blogger) that someone out there DOES read the blog and DOES care. It's really motivating to read comments and I personally don't mind if some may even be disagreeing with my taste or writing. Not everything will be to everyone's taste but it's a good start.

    Keep it up, all the best and thanks for the follow on Twitter ;) will follow back!

  5. Thank you for this post. I started by blog a few weeks ago and this is definitely helpful advice!

  6. This is an amazing post, reminds me what blogging can be and does! Will definitely be using this as a guide more often!

  7. Wow this post was actually fairly informative and helpful, ended up using a few of these tips!!

    Thanks! =)

  8. This is such a good post! Perfect for anyone starting out x

  9. This is a brilliant post, lots of fantastic advice :)

  10. This is a great post and I do wish I knew more HTML than I do x

  11. great post with some useful tips for sure this blogging is hard way for sure so much to do and learn

  12. Oh my goodness this is such a cute idea for a post!

  13. This is a fantastic post. Love this idea.

  14. Great post! Some very inspiring tips in here.

  15. this is the best A-Z I have seen. I agree with Z, get some sleep. I have found myself blogging for hours on end and just tiring myself out, with is not good for my health. To be a better blogger you need to get your sleep, Don't worry, your blog is not going to go anywhere

  16. Love this post, but now I'm trying to think of some X words. I definitely agree with Z though.

  17. This is fantastic!!!! I never would have been able to come up with 26 different things but every single one of these is essential :)

  18. Fab post! So much goes into blogging doesn't it? x

  19. I love this post and you've captured the whole of a blogger's life - not just site stuff or numbers etc. X

  20. Such a great post, totally agree with the jack of all trades one. You have to know so much in order to run a successful blog x

  21. Great post! The "Love what you do" is the number one thing for me and vital for any blog to survive I think!

  22. Haha what a great post - I can't believe you found something for (almost) ever letter of the alphabet! x

  23. These are great, haha! It definitely involves a surprising amount of analytics. Not the most fun part!

  24. This is so creative, absolutely fabulous! I love the jack of all trades part! SO TRUE xxx

  25. The list made me really smile. Full of things I am doing, I could do more of and some I should start doing!

  26. Love this. Such a great a to z post to have bookmarked. I particularly enjoyed your metatag explanation. Very handy to know

  27. I'm obessed with gossip girl at the moment! Never watched it before so I recently started from season one on netflix and now I'm nearly up to season 4 :D anyway... I'm terrible for proof reading! I give posts a quick glance then hope for the best, post them, then find the mistakes the next day :/ Scheduling is the best thing for me! I use buffer and it has really helped me gain views and followers :D

  28. This is such a great post for new bloggers - there is so much that goes into blogging people don't realise!

  29. There is so much useful and great advice here! I think trust is really important too, it's soooo crucial to be honest and open in blogging :) Also, loved 'X' - can't beat a bit of Gossip Girl (I had a think and I totally can't think of one for x either!!) xx

  30. This is great, you are totally right about bloggers block - I've had it BIG TIME the last two months and it's a battle to get through!

  31. What an amazing piece. You presented all of them detailed yet direct.

  32. What a brilliant post! Really helpful and well written

  33. SO much great advice here! You have definitely spent lots of time putting this together. I totally agree about comments too - it's always nice to return the favour.


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